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Campaign generator

Campaign Generator is a tool for connecting designers, retailers and the printing industry for a more efficient and cost-effective way to create and distribute non-digital marketing campaigns.

Client

Volkswagen Group Sweden

Project role

UX Design / UI Design

Date

September, 2016

Background

A problem within large organisations is bureaucracy that often limit partners and retailers to take on smaller, local initiatives. The client was thus in need of a solution that would allow retailers and partners to manage local marketing campaigns without permission from upper management. Campaign Generator allows retailers within a brand to easily create and send on brand campaigns to local customers. The brand guidelines are ensured by professional designers that feeds the system with designs which are requested from upper management. Local retailers can in turn edit and adjust content within certain limits before it's sent to the printer shop.

Process

The foundation for the concept and ideation phase was set through conducting interviews and customer journey mapping with the stakeholders. The customer journey map was used to translate the findings into user flows within the system. The system architecture was in turn translated into lo-fidelity prototypes which was tested with users in an early stage. Feedback from the user tests was used to refine the concept. A pixel perfect design was developed with basis on the findings and tested and verified before release.