Product Designer currently designing video game experiences at GOALS. Previously, EA DICE. 

Crafting the experience of a competitive football game from the ground up

As the first experience designer on this free-to-play football game, I architected the UX foundation for a global esports audience. I defined core loops, progression, and engagement systems, which I translated into scalable flows, cross-platform patterns, and high-fidelity designs engineered to support an ever evolving live service.

Increasing engagement and retention through monetization in Battlefield 2042

I helped design the studio’s first Battle Pass system, addressing the challenge of introducing a live-service monetization model into a full-price game without compromising player trust. Through research, cross-studio collaboration, and iterative design, I helped shape a progression system that balanced fairness, accessibility, and long-term retention while supporting the game’s longevity.

Bringing clarity in chaos through the in-game HUD of Battlefield 2042

On the Battlefield 2042’s core loop team, I coordinated a wide range of stakeholders and gameplay teams to translate complex rules, progression systems, and player states into a clear, accessible, and immersive in-game experience. The goal was to support fast-paced decision-making in the unpredictable conditions of a large-scale multiplayer shooter.
 

Enabling professional music making on the go

Reason Compact is a mobile music studio designed to make professional music creation accessible anywhere. I led product design end-to-end, balancing accessibility for newcomers with professional depth to grow a new audience, strengthen the brand, and drive adoption of the desktop studio.

Redefining the online
experience of Reason  

Reason Studios set out to modernize its digital presence to reflect its position as a leading music technology brand. I led research, prototyping, and usability testing to redesign the website from the ground up, creating a mobile-first, content-driven experience that improved discoverability, reduced bounce rates, and supported increased conversion.
 

Helping musicians create music across platforms

While working on Reason Compact, a cross-platform music production app, I designed new instruments for the desktop version, enabling seamless mobile-to-desktop workflows. I defined sound character, features, signal flows, information architecture, and visual interfaces to allow musicians to create professional music anytime, anywhere.

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